LANCO (short for Lancaster & Company) deliver a formidable debut album. Led by frontman Brandon Lancaster, they hit many styles on this record. At times, they sound like the typical country you hear on the radio, then they break into a more rock infused track and it leaves you wondering. As they grow and mature, they will iron out their identity, but it will be interesting to watch. The most popular song, “Greatest Love Story”, will sounds familiar, but tracks like “We Do” show their true potential. Focusing on ideas like “simple things keep us going” is what country music was built on, so it’s nice to hear that from a modern country artist.